Field Notes: Custom home builds don't fail in framing. They fail in selections. Read it
Yglu
Glossary

Definitions.

Every branded and industry term used across Yglu, defined once.

Yglu terms

The words we use for our own product and process.

Yglu
The construction operating system built by a builder for builders. Priced per module, one connected system, one owner across every module.
The Yglu Bundle
The three fixed modules, Website, CRM, and Construction, taken together for $2,000/month. Marketing sits on top and is priced on ad spend. No per-user pricing, no setup fee.
Yglu Modules
The four composable modules, Marketing, Website, CRM, and Construction, that make up the Yglu system. Each module runs on its own but shares one client, one file, and one source of truth.
The Yglu Standard
The opinionated way we build every install: one owner per file, no duplicate data entry, and every screen readable by a homeowner who has never seen construction software before.
Marketing Module
Paid ad campaigns, Google, Meta, and local search, tied straight into the CRM so every dollar of ad spend lands on a lead you can measure. Priced on ad spend.
Website Module
The public marketing site, pages, forms, and lead capture, wired directly into the CRM so nothing arrives in an inbox to be retyped. $500/month.
CRM Module
The pipeline for inbound inquiries, from first form submission through signed contract. Replaces the whiteboard, the shared spreadsheet, and the CRM built for real-estate agents. $500/month.
Construction Module
The job file: schedule, budget, selections, change orders, daily logs, and homeowner portal for every active build. Ties into your existing QuickBooks for budgets, invoices, and draws. $1,000/month.
QuickBooks integration
Draws, invoices, and job-cost sync between the Construction Module and your existing QuickBooks. Yglu does not replace the books, it keeps them square with the job.
Discovery visit
The in-person conversation that starts every engagement. We come to your office, walk your process, and only propose an install once we understand how you actually run jobs.
Live sessions
Working screen-shares with the Yglu team during onboarding and after go-live. Not a support ticket queue, an actual person on the call, moving your data with you.
The Matt Noss Way
The disciplined build-and-deliver rhythm developed at Matt Noss Construction that Yglu was designed to serve. Where the software's opinions come from.

Construction software terms

Industry vocabulary that shows up across the site, defined without the vendor gloss.

Custom home builder
A builder whose primary business is one-off homes built to a specific client's design or a heavily customized plan. Every job is a first-of-its-kind, so selections and allowances have to be tracked individually.
General contractor
A firm that coordinates trades, materials, and schedule on someone else's project, residential or light commercial. The single throat to choke when a job goes sideways.
Remodeler
A contractor whose work happens inside existing homes: additions, kitchens, baths, whole-house renovations. Higher change-order density and tighter homeowner communication than new construction.
Design-build firm
A single firm that both designs and builds the project, holding one contract for both phases. Cuts the drawings-to-construction handoff that causes most remodel budget blowups.
Allowance
A dollar figure held in the contract for a selection the homeowner hasn't made yet, tile, fixtures, appliances. Real cost is reconciled against the allowance when the selection is finalized.
Change order
A written modification to the signed contract, added scope, altered specification, or revised price. The document that keeps a scope-creep conversation from turning into a lawsuit.
Draw
A scheduled progress payment on a construction loan or contract, released against a milestone, foundation, framing, dry-in. How builders get paid without waiting until the job is complete.
Selection
A specific product, finish, or fixture the homeowner picks from an allowance line, the exact tile SKU, the specific faucet. The moment an allowance becomes a real cost.
Punch list
The final list of small defects and unfinished items a builder must close out before the homeowner considers the job complete. The last five percent that decides whether they refer you.
Superintendent
The person running the jobsite day to day, scheduling trades, ordering materials, keeping the build on track. Usually the busiest person in the company and the last one who wants another app to open.
Homeowner portal
A client-facing web view where the homeowner sees selections, approvals, photos, and payment status without calling the office. When it works, it stops most status calls before they happen.